We started with one belief that if we aim to serve and do good, it will help inspire other people to do even better. This ethos became the foundation in all the decisions we made. Interestingly enough, this included picking our wax.

Coconut wax, a renewable and sustainable high-yield crop, became a natural choice. We love the fact that coconut wax produces a clean and even burn with an exceptional scent throw. It also burns cooler so it actually lasts longer. Cleaner and longer burn time? Sign us up!

But we didn't just stop there. Somewhere along the path of our self-driven research, we read about the benefits of beeswax. Beeswax, when burned, releases negative ions that help neutralize common everyday pollutants like dust, mold and pollen. It naturally cleanses the air we breathe. Air-purifyng properties? Yes, please!

Then it occurred to us, why not create a line of coconut-beeswax blend candles that do good so it can offer the best candle burning experience. And that's exactly what happened.